A well-thought-through lead generation strategy will allow you to target the right set of audiences, equate more leads to customers and increase brand awareness.
Marketing automation is not less than a revolution. Reportedly, scope in the marketing automation industry is going to widen in the upcoming years.
Like the rest of the world, the face of marketing is also changing, and it’s the digital way of things that is becoming the norm of the days to come. Although people often find the word ‘Automation’ confusing and repelling since the personal connotation attached to marketing campaigns begins getting blurred. But in reality, Automation is a handy tool in one’s kit, which makes the process smooth and helps in saving time and money.
Although marketing automation could be a way to deliver campaigns to an audience, other ways of connecting with the masses, such as commenting on customer reviews or rolling out video-based content, cannot be automated and hence require manual touch. In such situations, an Omni market suite comes in handy, which allows the marketer to look at all the channels of marketing pursued under a single branch.
Hence, this series of micro-blogs will helps us understand the importance of marketing automation and how to implement a basic automation suite using an Omnichannel marketing tool.
How Marketing Automation Tools can Empower Marketing Teams to Deliver More?
Today, what is the marketing automation buzz all about? Witness the great indicator here on how marketing automation is progressing rapidly in terms of technology by adopting with the human workflows. How big your team may be it from an engineer to an expert, people know what it means to do more tasks being allotted with fewer resources to do so and quite, it is harder for them to spend whole time carrying out their day-to-day operations much likely the “Marketing”. The best way to handle the situation is to step into the Marketing Automation.
Easy to connect to different data sources: Email marketing is an important touchpoint in the path to online purchase and hence businesses capture as many contacts as they can and these are sometimes enriched with more data so that they can make a more targeted campaign. Businesses use many sources for data storage and the most popular ones are the likes of AWS and Azure which are used by Campaigntocash in addition to internal servers. The email analytics dashboard that you are using should be able to connect to all types of data sources so that business can use the already collected data to good use in their campaign. This customizable dashboard can take data from disparate sources and store them in their internal server and use it to display useful data.
Select data range: The dashboard has another useful feature and that is selecting data range to get the analytics. There are many occasions where there is a need for data aggregation using multiple mailing reports. When you have such multiple reports you can then select based on a data range. For example, if you want to select all the emails that were sent within a date you can do so easily. Using this data many future marketing strategies can be adopted.
Focus on key email marketing metrics: One of the key challenges for marketers after they have built the mailing lists is to get them to opt-in for emails. After that is done, it is essential to not lose them and keep them engaged and interested in the email programs. To do that it is essential to understand the after-click behavior. The bounce rate and the time spent by the subscriber on the website will give an indication of whether the audience is interested or not. This dashboard gives KPI metrics like Click-Through-Rate, No of clicks, bounce rate, delivery rate and unsubscribe rate which gives a quick view of where the goals for the email marketing campaign is met. If it is not then you can easily use the data to turn things around. Campaigntocash dashboard provides these key metrics so that it can be used effectively.
Lists the top campaigns: The dashboard lists out all the top performing campaigns based on the goals you have defined and the KPI metrics set. For example, it can list the top performing campaigns based on the open rate. It is shown along with details like metrics on the email sent, email opened, email clicked, the email bounced or unsubscribed. This data can be leveraged to create better performing strategies.
Nurturing emails and drip campaign through automation: The automation of workflow helps in lead nurturing and drip campaigns. In order to make the user who visited your website a customer, there is a need to nurture using specific email strategies. By lead nurturing it helps to connect, engage and gain the trust of your prospects, doing this manually takes a lot of time and money and that is where automation workflow can help. It can send relevant emails to the right audience at the right time and that increases the chances of conversion. The Campaigntocash software helps create that work flow easily through creating process flows. All you need to do is set the filter and the process flow gets triggered and the email is sent.
Another advantage of creating automation is it can help in drip campaigns which are done through email marketing. The content is sent at the programmed time automatically to the target audience which is set through the filter in the tool.
Gives a snapshot of the future campaigns: This dashboard not only lists the current campaigns but also the upcoming campaigns that are due in the future date. Any learnings from the current campaign that needs to be implemented in an upcoming campaign can be easily incorporated using the edit option.
Opt-in and unsubscribed: The subscriber activity displayed on the dashboard gives a clear picture of the audience and the health of the subscriber base. Further analyzing the dashboard you can then find out the most active subscribers and how they are engaging with the content. That will then help to develop a more effective and better revenue generating email marketing strategy.
Helps to determine the bounce rate: Finding the bounce rate is essential for email marketing as it indicates the number of emails that could not be sent to prospective customers due to errors. The Campaigntocash analytics dashboard shows the bounce rate in an email campaign. It is intelligent to differentiate Bounce emails into permanent (invalid or non-existent email address) or transient (server issues, mailbox full, etc) along with other details like the sub-bounce type. This information helps to get more relevant data and also resend emails at a later time for temporary issues.
Put Email Stats on the chart: As part of digital market strategy many traffic sources will be implemented and email will be one of them. In order to compare how it performs with the other channels having a dashboard dedicated for email, tracking is essential and that is what this tool offers. It also helps to determine how the email is performing in the KPI’s to accomplish the goals.
Get demographic information: The email analytics dashboard gives a great deal of information about your website visitors. It can capture data like the location, age, gender, number of visits, etc using which you can make a better-targeted approach and offer content that can make acquisitions.
The Campaigntocash email analytics dashboard will help you get the most of the data that you have integrating it with real-time data. The data like the opens and clicks helps you understand how customers are engaging in your content and to provide a better deal to them and thereby generate more revenue for your business.
5 Don’ts to Follow While Drafting Multichannel Marketing Strategy
Consumers today are bombarded with numerous marketing messages every day. For marketers, it has become essential to create a campaign that can make an impact cutting through all the clutter. One of the ways of doing it is through multi-channel marketing by using many channels like email marketing, print, banner ads, etc. But this technique can only work if the best practices are followed and also ensuring that some costly mistakes are not made by marketers. Here is a list of don’ts to follow while using multichannel marketing.
- Don’t send a lot of emails: Email marketing through best email marketing tools is an effective way to communicate about your brand to the customers. But sending a lot of emails is not the only way to promote your brand. Use of other channels like Social Media as a way to generate more leads and more ROI.
- Don’t spam: The myth surrounding multi-channel marketing is that using multiple channels is equal to spamming. Don’t send the same message in all channels as that can be marked as spam by users. Use different design, color, Call-To-Action, fonts, etc. across various channels yet keeping the core message intact.
- Don’t forget mobile: The amount of time consumers spend on their smart phones is increasing. Often the content that is sent by many brands is not optimized for mobile which can quickly turn to become a costly mistake. With consumers spending a lot of time on mobile, the content should be designed for optimal mobile viewing and also to give a great user experience.
- Don’t give a crap- work on content: Not curating informative content is one of the biggest mistakes. A one-fit-solution does not work especially in multi-channel marketing. A copy-paste of another campaign without curating informative content but just replicating others’ content and design is not the right approach and can become easily noticeable by the users.
- Don’t focus on the channel but on the consumer: Most companies make the mistake of not focusing on the consumer. Instead, they try various ways to build their presence through black hat SEO or choose other ineffective channels. Instead, they should focus on channels that their customers are on and deliver personalized content that will generate leads. Spend enough time researching what customers need and how to reach them rather than sticking to a channel.
There is an abundance of choices and channels for a customer and hence just delivering the message is no longer enough. These messages have to be tailor-made for the audience based on the preferences, demographics, channel preferences, current location and much more. When the customers are engaged this way they are more willing to receive and act irrespective of the channel.
The role of a campaign manager who manages multi channel campaign management is highly critical as they provide highly choreographed campaigns across multiple channels such as emails, social, sms, push campaigns so that the customers find the messages trustworthy and useful. We recommend campaigntocash for acquiring the results and also to get insights and reports that can be used to make better decisions. That way business can communicate better with customers and also understand the challenges and tailor the strategies accordingly.
10 Reasons Why Marketers Should Be Using Campaigntocash QR code Analytics Dashboard Today
The Quick Response code or the QR codes are two-dimensional barcodes which are square in shape and store information that can be read by an optical label reading machine. The QR code contains information which ranges from a website, phone number, email address to a simple text. It looks like a series of patterns of black dots and white squares arranged in a square grid. These patterns are scanned by an imaging device like a scanner or a smartphone camera and translated into human-readable form.
There are mainly two types of QR codes available in the market, the static and the dynamic codes. In a static QR code, the information stored is fixed and the data is stored directly in the QR graphic whereas in a dynamic code a small URL is placed in the QR code which then directs the user to the destination. The destination can be changed as many times as you want and can also be used to create a dashboard for analysis of QR codes using an application like Campaigntocash.
Reasons to use QR code Analytics Dashboard
Using dynamic QR Code changes are easy to make: Once the marketing material is printed and distributed there is no way to go back and undo changes. But not when you use dynamic QR codes the content can be updated and one can quickly respond to changes in the project even if the material is in the hands of the customer. For example, if you are in the process of building a new website and it is still not ready, you can still print the advertisement material and send it if you use a dynamic QR code as you can change the URL of the website when it is ready.
Download the analysis: Using a QR Code management tool with analytics dashboard is useful as it gives you deeper insight into the way the marketing campaign is working and thereby provides an opportunity to improve the conversion rate. For example, you have created a marketing campaign and want to see the number of scans by users per day. The QR analytics dashboard provides this data. You can download and view data regarding how many people scanned the QR code, the location of the user and other details like the scanning device, etc.
Export/Import QR code scans: The dashboard not only allows you to view the scanned QR code data but also to export or import the contents into and from various files formats so that it can be used for further analysis by various teams. For example, the scanner QR codes can be exported into a .csv file and then further investigated by creating filters.
Creating QR codes: Creating a dynamic two-dimensional barcode which can be ready by various devices like the mobile, tablet or desktop is pretty simple while using a code generator like that of Campaigntocash. All one has to do is enter the data that has to be embedded and the code gets generated right away. For example to create a QR code for your email campaign. Enter the email id, subject, and message. Click on the create QR code button in the application and see the code get generated immediately.
Create bulk QR codes: The code generator not only helps to create a single QR code but has the capacity to create multiple QR codes at once. For example, a company is running a successful campaign and selling products rapidly it wants to create bulk QR codes to track inventory and to downgrade or upgrade the inventory based on the QR code analytics it can do so by using the create bulk QR code option.
Create landing pages: When you are running a QR code marketing campaign it is essential to have an optimized landing page which can link it to the URL on the QR code. One of the ways to make a user-friendly landing page is through the use of QR management tool which provides templates to create a fully responsive page.
Download QR codes: Using the QR management tool, the QR codes can not only be created but also downloaded into various file formats. For example, if your company is looking to integrate the code with marketing materials and also want to print it in large size as a billboard it can be done so by downloading the QR code.
Coupon QR codes: QR codes can be linked to a coupon to market the campaign effectively using this tool. That can help you get more customers to scan and signup or subscribe. For example, a coupon for a 15% discount on the bill in exchange for an email signup or SMS subscription for a restaurant can be added with the QR code.
Adding QR codes to other applications: One can use various QR codes to run campaigns in many applications using the QR management tool. For example: Run a Social Media QR code and link it to all your social media pages and let your user choose the platform to connect or follow.
Analyzing the results: The QR code generator helps to measure each code scan which has been distributed. It not only measures the unique scans made by the users but also tracks which device was used to scan be it desktop, mobile or tablet. The graphical and statistical representation helps you to analyze and measure the results as you have all the data present on the dashboard.
QR code plays an important role in digital marketing as it is a bridge that connects the online with the offline world. QR codes allow brochures, adds, poster, etc to direct the users to the landing pages which contain all of the information that cannot be added on a printed page. It integrates the mobile, print and the web and adds value to the overall marketing effort.